Web Marketing & Management Services
Together
with a great web site, effective search engine optimisation and web
marketing can deliver a real boost provided that your brand is managed
effectively across multiple channels and social networks.
Traffic
to your site, whether it is monetised through advertising and the
services that you offer or for building brand recognition and
generating sales enquiries, is vital to your success and to the return
on your online investment.
Industry estimates and
analysis of client sites (consumer and B2B) that we host, suggest that
over 80% of web traffic is referred through the major search engines
which makes your performance in their results important.
Search Engine Optimisation
Working
with the major search engines, rather than against them, and following
best practice guidelines, we optimise your web site code from the core,
undertake keyword analysis and provide a copy writing service (that
addresses your users as well as search engine spiders) to improve your
long term visibility and rankings without compromising the integrity of
your brand.
Effective SEO will underpin many web
marketing activities and can be an extremely cost effective way to
market (and to drive high volumes of targeted, interested traffic to)
your site.
Brand Development & Management
If
you are launching a new product or service, or wish to consolidate an
existing online brand, we can help. We research, source and secure
(down to the negotiating table) an appropriate domain portfolio to
protect your brand identity in key markets and to support your longer
term business model. Planning and managing your domains effectively can
simplify your expansion into new territories or secure keyword URLs
ahead of the competition for example.
Your brand will
also be required to exist outside of your web site. Whether you are
providing an RSS feed, syndicating content with a widget, maintaining a
presence on services such as Twitter and Facebook, or partnering with a
white label affiliate; we ensure that your branding is present and
properly represented wherever your content appears online.
campaign management
We work closely with you to identify your goals and to set meaningful
targets for your managed Pay Per Click campaigns. Regular monitoring
and evaluation ensure that your budget is applied effectively and that
your strategy is supported by careful keyword analysis.
Our
email campaigns comply with stringent EU and US guidelines and are
delivered through a reputable dedicated service provider. We ensure
that all areas of the system that provide user interaction (a sign up
form for example) are appropriately branded and that the user
experience is a seamless extension of your site.
Email templates are custom coded and rigorously tested to maintain design integrity when opened in all major email software.
Management Reporting
BizMiners
integrates industry standard web statistics and site analysis tools
that monitor everything from advertising to referring sites and clicks
on individual links (to an affiliate site for example).
We
provide you with access to this raw information and produce clear and
relevant periodical management reports that support strategic decision
making.
Retained Services
You may retain our professional services on a quarterly basis for great savings.
By
pre-allocating our time in advance we are able to provide substantial
discounts on our standard rates whilst maintaining the quality of our
service to you.
And we do not tie you up in a long
term contract - we simply require that you utilise your allocated time
within each period and provide one quarter's notice to terminate.
- Save up to 20% on development
- Save up to 20% on marketing
- Cancel with a quarter's notice
Simple, straightforward and great value!
